ShoGo
The South Australian Government’s arts and cultural agency, Arts SA, commisssioned Dilfinch & Dilfinch to brand their pilot initiative ‘Theatre Alive’ – a website promoting live performing arts in South Australia.We all agreed that the name ‘Theatre Alive’ could work harder and distilled it into an instructive Brand name: ‘ShoGo’– a name which positively associated with what we wanted the audience to do: ‘Go and see a show’.
- Brand strategy
- Brand name
- Brand identity
- Brand guidelines
- Copywriting
- Website & CMS training
- E-Marketing
- Marketing concepts
- Advertising & Media Kit
- Print communications
- Merchandise
- Launch items
